Millions of words have been written about strategies and techniques on how to win new customers, how to increase profits and how to close the sale. But it’s important to remember that the process is not over when the sale has been made. Often, it’s what you say after the sale that endears you to the customer and adds more value. Recently I was reminded how effective it is to add value after the customer has purchased a product.
Value outweighs price
Two weeks ago I could not find...
Wait a minute . . . I thought it was the other way around: People with money are happier than people without money. Well, no. Actually over 255 different studies show money doesn’t buy happiness. Instead, the studies say, it’s the other way around: Happiness buys money.
Earn More When You are Happy?
People who are happy earn a whopping $750,000 more in...
Like fake watches, fake sneakers, and fake Picasso drawings, counterfeit ink is designed to look like the real thing–in this case, ink sold by big-name printer manufacturers such as HP, Canon, or Epson. At best it is inferior to the real McCoy, producing lower-quality images. At worst, it jams and leaks, damaging your printer.
Don’t confuse counterfeit ink with...
(Nov. 8) — Ink and toner cartridges over 16 ounces have been added to the growing list of items that can’t be carried aboard U.S. passenger flights or on flights bound for the United States.
The ban, announced today by Homeland Security Secretary Janet Napolitano, also covers other cargo deemed high-risk. The changes follow the discovery of bombs concealed in ink...
If you think about it, prospects are sort of like cats; if you chase them, they will run away. (The photo is of Zoey, adopted from the Virginia Beach SPCA two years ago.)
Sweet talk and treats can persuade a cat to approach you, like presenting benefits to prospects. The “what’s in it for me” thought process. Dogs – if you chase them – will...
They started as tiny plants – just a few years ago – and then they grew and grew until they were tall trees. Her neighbor was concerned that they might topple onto his garage, so … on a cool evening in October, a tree-removal specialist knocked on the front door at Shelley Sterling’s house in Burlington, Ontario. She had asked for a quote on cutting down these two...
What if once a year your company holds a Bald and Blue Day? If you want to show company spirit you can either shave your hair or dye it blue?
And imagine if one of the people shaving his head is your boss?
Welcome to the rather wacky world of Zappos.com. It’s an online shoe and merchandise company where “business as usual” is anything but.
Tony Hsieh, the visionary CEO...
