Delivering Happiness

What if once a year your company holds a Bald and Blue Day? If you want to show company spirit you can either shave your hair or dye it blue? And imagine if one of the people shaving his head is your boss? Welcome to the rather wacky world of Zappos.com. It’s an online shoe and merchandise company where...

Are You Attracting Price Shoppers?

It is true that everyone is concerned about price, but is your marketing and advertising attracting the kind of customers you really want?  Without realizing it, you might be appealing to exactly the kind of customer you don’t want.  Do you want premium customers who care most about quality products and...

How George Hill’s Flyer Won New Customers

Last summer my aunt Ginny found a marketing flyer on her front doorstep.   She was so impressed with the wording on the flyer that she called and read it to me.  It was from George Hill, a local handyman, plumber, electrician, painter; you name it and he said he can do it.  This flyer uses a really...