Does Email Marketing Work?
Andy Brasfield has proof that email marketing works. This is a true story.
One night in February, Andy (co-founder of Southeastern Laser in Knoxville, TN) came up with the idea to create a Valentine’s Day Special offer for his customers – and to email the offer. I won’t give away Andy’s secrets, but I was on his email list and when I saw the message was from Andy (a long-time subscriber) I was interested. Then – when I read the subject line, I smiled. That’s the thing about Andy’s emails: They are fun and creative. I read the entire email and was very impressed. Turns out his customers were also impressed, and Andy has a pretty good-sized email list that he has been collecting over the years.
As a result of his email marketing campaign, Andy told me that calls came in immediately after the email were sent, and . . .
- “One customer ordered a full set of color toners, about $300 worth, and said the email reminded him to do it.”
- “We received a couple more direct orders after performing the service we had offered in the email.”
- “We took site surveys and added printers to customers’ online ordering pages.”
- “I am still working on the follow through with most of the 25 customers; reviewing accounts, histories. Looking for opportunities.”
- “I learned that customers value a printer cleaning more than I previously thought.”
When I spoke with Andy yesterday, he told me he will be planning his email campaigns a year in advance (very smart) and he will be spacing his marketing emails about a month apart.
Andy’s advice: “If you have an idea you think is good, go with it and start writing. Don’t worry about how it looks or reads until you have finished writing. Later, read and edit.”
Congratulations, Andy, on your email marketing success!
Do you have an email success story you would like to share? Post your comment below. I would love to hear from you!
If you are searching for ways to increase your email marketing success, take a look at this special offer: How to Make Big Profits from a Small List.
About The Author
Ann Barr is a telesales marketing success coach with a passion for teaching. She loves helping people who are starting out in new telesales careers and working with experienced sales reps who are looking for new ideas and tips. In addition to presenting monthly e-classes, she writes and edits direct-mail marketing letters and emails for clients. Sign up today for Ann’s free Weekly Sales Tips and get marketing tips and ideas to increase your sales!
12 Responses to “Does Email Marketing Work?”
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Muchos Gracias for your post.Thanks Again.
I’m glad you like the post,Patrina. Thank you for visiting!
I really enjoyed reading this. I think I will that a look through your other posts!
Thank you for your comment. I’m glad you enjoyed reading the post!
Interesting post, thanks for posting. It was good to read on this rainy evening!
Edwin, I appreciate your comment!
Really good post. Pretty good to know for anyone who’s into social networking.
Thank you for your comment, Lanny. I appreciate it!
I can;t beleive how things have changed from 20-30 years ago. Everything is done online now from banking to meeting new people. If it wasn’t for the need for actual human interaction our society would never leave their homes!
It is true, isn’t it? Amazing how the world has changed. Thanks for your comment!
Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone*.’
Thank you for posting your comment, Megan.
Yes – email marketing really does work – when used in the right way. An email “blast” with a cookie-cutter type of flyer or brochure will usually result in a very low open rate. My clients who are emailing useful tips and information are seeing a 25 to 47 percent open rate, which is excellent. They are also making new sales with this type of email marketing.