How George Hill’s Flyer Won New Customers
Last summer my aunt Ginny found a marketing flyer on her front doorstep. She was so impressed with the wording on the flyer that she called and read it to me. It was from George Hill, a local handyman, plumber, electrician, painter; you name it and he said he can do it. This flyer uses a really unique approach and was such an attention-getter that I wanted to share it with you.
A Different Approach
Have you ever read a flyer that made you smile? This one did just that. And it got results. George acquired a new customer with his flyer; actually, dozens of new customers – and still counting.
I needed some work done on my deck, so after reading his flyer I called George. He came to my house, gave me an estimate and I hired him. He did a great job! I gave George’s flyer to my next-door neighbor and George acquired another customer. This one flyer made the rounds of my neighborhood and George was busy with work for the next two months.
I’ll bet you have never read anything like the wording on this flyer.
George Hill’s Marketing Flyer
I enjoy working around the house
Building a shelf or catching that mouse
I can fix a leak or clean your garage
And by the way of introduction,
My name is George.
Electrical, painting, any chore at all
I will provide estimates and references . . .
Just give me a call.
You will be happy with my reasonable rates
So for all seasons, get your house and garden in shape.
Free Estimates
20 Years Experience
Licensed & Insured
Call me today (George’s name and cell phone number)
Then a list of his services: painting, licensed plumber, roofing, yard work, etc.
and
“Present this flyer for an easy 10% off”
How You Can Do the Same
Use the A I D A Formula
Have you ever thought of writing a poem about your product or services? It is a great way to create attention and interest.
Before writing any type of sales letter, email or marketing flyer, use the tried and true copywriting formula, AIDA:
A – Attract the reader’s attention
I – Arouse the reader’s Interest in the offer.
D – Stimulate the reader’s Desire to take the desired action.
A – Ask the reader to take the action requested.
You can get the word out very inexpensively on this Website by putting your business card on our Classifieds page. Substantial discounts for subscribers! Call me for info and details: 757.463.0924
About The Author
Ann Barr is a telesales marketing success coach with a passion for teaching. She loves helping people who are starting out in new telesales careers and working with experienced sales reps who are looking for new ideas and tips. In addition to presenting monthly e-classes, she writes and edits direct-mail marketing letters and emails for clients. Sign up today for Ann’s free Weekly Sales Tips and get marketing tips and ideas to increase your sales!
24 Responses to “How George Hill’s Flyer Won New Customers”
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Will be back soon, lovely post, thanks again have bookmarked you!
Rosina, I’m glad you like the post. It is a true story!
Ann
Thanks for the great post! You have a new fan.
I appreciate your comment. Thank you for reading the post!
Ann
Valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs up!
Thank you, Elvin. And your Miami page looks good!
Ann
Glad you like the posts, Darryl. Thanks for the info!
Ann
Thank you for visiting!
Thanks I really needed this.
Glad you liked this one, Nicol. It is one of my favorites!
Ann
guess you learn something new every day! thanks mate
Wynona, thank you for visiting and I’m glad you enjoyed the post!
Hrmm that was weird, my comment got eaten. Anyway I wanted to say that it’s nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the first place that told me the answer. Thanks.
Randall, thank you for your comment. I’m glad you like the post. George’s flyer was very effective and successful.
love the blog, thanks for sharing your thoughts
Glad you like the blog, Orval. Thank you for your comment.
Hi. I wanted to drop you a quick note to express my thanks. I’ve been following your blog for a month or so and have picked up a ton of good information as well as enjoyed the way you’ve structured your site.
Hello Eliseo, I’m glad you found the information useful. Thank you for your comment!
I like the way you write. Your style is very smooth and I enjoy reading your posts. I¡¯m headed to the dentist but will be back later
Thank you, Louis. I appreciate your comment!
Say, you got a nice article post.Really thank you! Much obliged.
Lorena, I’m glad you like the post. Thank you for your comment!
I have surfed the net more than three hours today, yet I never found any interesting article like yours. It’s worth enough for me. Thanks.
Thank you, Lowell. I appreciate your comment.