The president of an office supply company was recently lamenting that his sales people were not operating to their potential. “Motivationally bankrupt,” he said.
This is a very common complaint in any area of business. However, it is usually the managers who unconsciously demotivate their employees.
Sales people want to succeed in their jobs. When they sign on they’re psyched to do well in the company. Even if they are experienced, they are new to you and new to your company. If you haven’t made a conscious effort to show them how to do business your way, they will do it their way and probably be less effective than either of you hoped. What happens next is they become unhappy. That’s strike one. You’re disappointed, which shows – strike two. Then, you probably tell them what they’re doing wrong and that’s strike three – motivational bankruptcy.
This post by Sam Manfer will hit a nerve whether you are a sales manager or a sales rep. It is a long article but well worth your time to read.
Thank you to Sam Manfer for allowing us to publish this post. Very valuable information!

Ann Barr is a telesales marketing success coach with a passion for teaching. She loves helping people who are starting out in new telesales careers and working with experienced sales reps who are looking for new ideas and tips. In addition to presenting monthly e-classes, she writes and edits direct-mail marketing letters and emails for clients. Sign up today for Ann’s free Weekly Sales Tips and get marketing tips and ideas to increase your sales!
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