Are You Attracting Price Shoppers? It is true that everyone is concerned about price, but is your marketing and advertising attracting the kind of customers you really want?  Without realizing it, you might be appealing to exactly the kind of customer you don’t want.  Do you want premium customers who care most about quality products and...

Phone Rage or . . . Customer Delight? In July a few years ago, I received an email that caught my attention. “For a limited time, reserve your official Commemorative Jacket for the Chicago Marathon. Pre-ordered jackets will be shipped in September. Why wait until October—reserve yours today.”  (The power of email marketing!) Since...