3 Tips to Change the Way You Feel About Cold Calling During the first year I sold office equipment supplies by telephone, cold calling was something I dreaded.  Until I discovered how to change the way I felt about cold calling and prospecting.  I found that when I came to the office in a terrific, cheerful mood – feeling great and full of energy – the...

8 Cold Calling Tips for Successful Calls In a perfect world, your phone would be ringing off the hook all day with clients asking to buy your products.  The reality is that if you want business, you need to go after it, and cold calling is an effective sales tactic if it’s done properly. But many small business people would rather spend an...

Secrets of a Successful Cold Caller How many people do you know, who are successful at cold calling? It can be a difficult thing: calling people who don’t know you and whom you’ve never spoken with before. It takes a special skill to do this – and to convince this person to buy from you. So, when I heard from someone – her name is...

One 3-Letter Word Can Ruin the Call There is one word, used in everyday conversation, which can derail an otherwise perfect sales presentation.  This one little word is often used when responding to an objection, and it can ruin everything else you say, especially during a cold call.  It is surprising how often sales reps use this word when...