Are You Attracting Price Shoppers? It is true that everyone is concerned about price, but is your marketing and advertising attracting the kind of customers you really want?  Without realizing it, you might be appealing to exactly the kind of customer you don’t want.  Do you want premium customers who care most about quality products and...

3 Deadly Telesales Mistakes to Avoid The first nine to 15 seconds of a sales call to a new prospect are critical.  Unfortunately, new sales reps are trained to use the very words that turn off prospects.  According to author and sales trainer Jill Konrath, there are three mistakes telesales reps should avoid if they want to crack into...

How George Hill’s Flyer Won New Customers Last summer my aunt Ginny found a marketing flyer on her front doorstep.   She was so impressed with the wording on the flyer that she called and read it to me.  It was from George Hill, a local handyman, plumber, electrician, painter; you name it and he said he can do it.  This flyer uses a really...

Are You Working Too Hard to Find New Customers? One of the greatest thrills in business is acquiring a new customer, but it is surprising how many businesses are so caught up in the excitement of acquiring new customers that they do not spend enough time or money on unlocking the value of their existing customer base. It is amazing how often businesses...