Phone Rage or . . . Customer Delight? In July a few years ago, I received an email that caught my attention. “For a limited time, reserve your official Commemorative Jacket for the Chicago Marathon. Pre-ordered jackets will be shipped in September. Why wait until October—reserve yours today.”  (The power of email marketing!) Since...

Getting Your Emails Opened and Read If no one opens your email, it doesn’t matter how pretty it is on the inside. An attention-getting subject line is critical. Emails can generate immediate revenues, but they have to read your email before they are motivated to buy. There are three ways to make sure your emails are opened and read. ...

Does Email Marketing Work? Andy Brasfield has proof that email marketing works.  This is a true story. One night in February, Andy (co-founder of Southeastern Laser in Knoxville, TN) came up with the idea to create a Valentine’s Day Special offer for his customers – and to email the offer.  I won’t give away Andy’s secrets,...