The Worst Cold Call Ever The first nine seconds of an opening statement during a cold call are critical.  If the statement does not immediately get the prospect’s attention (in a positive way), the telesales person’s time has been wasted.  Not to mention the prospect’s time. Preparing for the call and knowing...

What You Don’t Know May Shock You Unfortunately, in politics it seems that negative campaigns have an effect.  Some candidates that are willing to do or say anything to win have been successful. Locally, here in Virginia Beach, the cable company began – a few years ago – using negative (negative against their competitor) and...