Are Prospects Like Cats? If you think about it, prospects are sort of like cats; if you chase them, they will run away. (The photo is of Zoey, adopted from the Virginia Beach SPCA two years ago.) Sweet talk and treats can persuade a cat to approach you, like presenting benefits to prospects.  The “what’s in it for...

Phone Rage or . . . Customer Delight? In July a few years ago, I received an email that caught my attention. “For a limited time, reserve your official Commemorative Jacket for the Chicago Marathon. Pre-ordered jackets will be shipped in September. Why wait until October—reserve yours today.”  (The power of email marketing!) Since...

3 Tips to Make Sure Your Voicemail Message is Not Deleted It happened again. This is a true story. On Friday I was out of my office most of the day and returned at about 4:45. One of the voice mail messages I received was understandable . . . except for the person’s name. A very important part of a voice mail message.  This is what the message sounded...

How to Avoid the 6 Worst Voicemail Mistakes Some voicemail messages are almost unbelievable.  You may have received some of these unbelievable messages; like the person who is eating while leaving the message.  Or someone who is chewing gum.  Not sure which is worse.  Then, one of the worst:  A sales rep making a cold call who actually yawned...